“Our reach should exceed our grasp, or what’s a heaven for”

The slightly altered Robert Browning quote, above, is where I like to start the strategic planning journey. Browning urges us to dream big, to be expansive. Most strategic planning is simply too small in its ambition.

“You can’t shrink your way to greatness” – I love Tom Peters – and in his aphorism he urges us to plan for growth, to be relevant. I am not sure if Peters said “grow or die” but it sounds like something he would say and others should heed. All too often, however, I see organisations use strategic planning as an avenue to cost cutting.

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