People At Their Best conducted a best practice Customer Satisfaction Survey for a client in the industrial manufacturing industry.
The People At Their Best methodology allowed the client to really understand their customers.
What’s important is to measure ‘customer behaviour’ & discover what drives the ‘customer experience’. f
Unfortunately most surveys measure ‘intention’ and ‘recommendations’ – they are bogus!
The People At Their Best Customer Satisfaction Survey asks brave questions & elicits rich & profound insights
Follow the link to read the blind & anonymous version of the Customer Satisfaction Report: