For a long time it was believed that human judgement was rational, that is, people made decisions based on the facts. What we now know is that when we face uncertainty we resort to familiar patterns of behaviour even when they are harmful to us.
Over the past few weeks we have presented exciting research on the way our brains fail to perceive reality accurately. Much of the research comes from one of our favourite thinkers, Daniel Kahneman who won the Nobel Prize for Economics in 2002. We have combined his research with our work in Whole Brain Thinking to discuss the problem with our brain.
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