Senior Associate, Peter Barraket has put together thoughts and ideas on how we might all re-frame our relationship to Business Development.
In this paper, Peter notes that as we develop into more senior roles in an organisation, Business Development (BD) becomes an increasingly normal part of those roles. And just as it is increasingly important to have distributed leadership in organisations, to help deal with complexity and the pace of change, so too, BD should be distributed.
There’s no doubt about it – Business Development should be everyone’s business.
Please follow this link Business Development Perspectives V6 to read Peter’s paper.